Grow Your Team!

The Brand X® Professional Youth Coach Certification prepares you to offer the best Youth Program in your area.

Course curriculum

  • 1

    Introduction and How to Go Through This Course

    • How To Go Through This Course

    • How to Go Through This Course

  • 2

    The Brand X Method® History and Philosophy

    • Foundational information underpinning the philosophy, principles, and methodology of The Brand X Method. The WHY of Brand X®.

    • History, present, and future of TBXM

    • History

    • Mikki-Children Issues

    • Movement for a Lifetime

    • Movement For A Lifetime

    • Fitness, sport specialization, and general prep

    • Fitness, GPP and Sport Specialization

    • EXCEL Power Output

    • Optimal Youth Athletic Development

    • Optimal Youth Athletic Development

    • Explore • Express • Excel Optimal Youth Athletic Development

    • Building Formidable Humans_FINAL

    • Building Formidable Humans

    • Building Formidable Humans

    • Physical Literacy

    • Brand X® History and Philosphy Module Test

  • 3

    Movement and Energy

    • Diving into Brand X® theory and practice and how they meet.

    • The Science behind Youth Fitness

    • Why Strength - The Science Behind Youth Fitness

    • The Biopsychosocial model for Youth Movement

    • The Biopsychosocial stages of Movement Development

    • Anatomy and Physiology for the Growing Human

    • Anatomy & Physiology

    • System Growth Speed - Physiology

    • Movement Language - Anatomy

    • Muscular System - Anatomy

    • Cardio Respiratory System - Anatomy

    • Planes of Movement - Anatomy

    • Movement Patterns - Anatomy

    • Mobility and Stability - Anatomy

    • Motor Learning

    • Movement gaps - Motor Development Trends and Motor Learning

    • Movement Gaps Infographic

    • Prepare • Practice • Play - Motor Learning

    • Explore Group - Motor Learning

    • Express Group - Motor Learning

    • Excel Group - Motor Learning

    • Contraction Continuum

    • Contraction Continuum

    • Energy Continuum

    • Physical assessment to physical training

    • Play Is More Than Fun

    • Play infographic Combined

    • Defining Movement Play

    • Play to Sport Continuum

    • Play in the Excel Class

    • Movement and Energy • Module 2 Test

  • 4


    • Understanding The Brand X Method® beyond movement and programming.

    • Brand X Language - More Than Words

    • Brand X Communication

    • Communication

    • Learning Styles

    • Explore Class Framework

    • Express Class Framework

    • Class Framework Get Ready

    • Excel Class Framework

    • Professional Youth Coaching

    • Building Trust

    • Mechanics Consistency Intensity - Building Trust

    • Safety

    • Dealing with Predation

    • Brand X Code of Conduct

    • Environment - Module 3 Test

  • 5


    • Nutrition, sleep, recovery, and psychosocial resources for sustaining youth.

    • Sleep and Rest

    • Sleep and Rest

    • Fueling to Thrive

    • Fueling To Thrive

    • Resilience and Grit

    • Resilience

    • Nourish • Module 4 Test

  • 6

    The Business of Youth Programs. Succeeding the Brand X® Way!

    • Building a successful business and youth fitness program.

    • Business of Brand X • Passion and Policy

    • Developing Into A Formidable Business

    • Turning your passion into a successful business

    • Developing your perfect target market

    • Building a successful kid program while also working with adults

    • Coaching kids while managing their parents

    • You dont have a business without outstanding service

    • Creating your client service blueprint

    • Building SOPs to deliver the perfect client experience

    • Duplicating yourself through SOPs

    • Making sure you hire the right people when you need them

    • Business of Brand X • Building Your Venture

    • Pricing your service

    • How to bring more clients in

    • Everything begins with your brand

    • Sending a message to your target market

    • Recognizing that your clients have a buying cycle

    • Advertising to bring awareness

    • Marketing to take awareness to interest

    • Delighting your customers so that they refer others

    • Business of Brand X • Nuts and Bolts

    • Legal thoughts

    • Financials and Metrics

    • It all comes down to cash

    • Tracking & Strategizing Your Success

    • Jim-Understanding your financial statements

    • Selling your way to success

    • The Businees of Youth Training - Module 5 Test

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  • How long does the Brand X® PYCC Certification take? May I take it at my own pace?

    The PYCC takes most people about 30 hours of study to finish the first portion, plus implementation in the Youth Coach Pro to obtain a certificate. The ongoing content contained in the Youth Coach Pro contains mountains of growing resources that can be reviewed at your own pace thereafter. The Certification course is self paced, and your access to the PYCC is available for at least 12 months.

  • How long is the Brand X® Professional Youth Coach Certification good for?

    The PYCC Certification is good for three years. Certification may be extended beyond three years through maintaining a subscription to the Youth Coach Pro, an ongoing and always growing Youth Coaches Resource.

  • May I obtain insurance to run a youth program if I am a Brand X® Certified Professional Youth Coach?


  • May I obtain CEUs from outside organizations for your course?

    Yes. The PYCC offers CEUs through NASM,  AFAA, and the Australian Strength and Conditioning Association.

  • Is there a test?

    Yes, there are short tests after each section of the course.

  • Do you have locations? Brand X Gyms?

    Yes. Brand X® has gym locations. Brand X Training Centers are located all over the U.S., and locations include Canada, Australia, New Zealand, Ireland, United Kingdom, Spain, Norway and Sweden.

  • How do I learn more about Training Centers?

    Contact -or- Book A Call below.

  • What if I have other questions?

    Contact us -or- Book a Call below.