The Youth Coach Pro focuses on implementation and provides the magic- “how” to run a successful and sustainable youth program in your gym. 

The YCP begins with an implementation module that walks the Coach through how to set up and implement The Brand X Method® in their gym and then continues with hundreds of movement pattern and physical literacy videos as well as handouts to educate parents and new relevant articles and research for the coach. The YCP is updated and expanded on a regular basis.   The Youth Coach Pro Is the invaluable "How" portion of the Professional Youth Coach Certification and only available to Professional Youth Coaches.

Support for your coaching journey

100’s of movement videos, as well as articles and infographics on implementation and new relevant research, and it is updated and expanded on a regular basis.  

Course curriculum

  • 1

    Brand X® Implementation

    • Implementing The Brand X Method®

    • Why Proper Movement is so Important

    • Overview of Brand X® Movement Training

    • Explore-Express Implementation and Programming

    • Excel Implementation and Programming

    • Base-Build-Boost - a frame work for teaching movement

    • Benchmarking and Movement Assessment

    • Loaded Play

    • Exploration and Experimentation in Play

    • The Brand X® Warm Up

    • Only Speed Should Change

    • Movement Skills

  • 2

    Brand X® School Specific Implementation

    • Aligning Brand X® with National and State Standards

  • 3

    Movement Patterns

    • Movement Tiers

    • Six Primal Movement Pattern

    • Brand X® Tiers

    • MAJOR TOPIC - Movement Skills

    • Movement Skills June 2021

    • Muscles on/Muscles off

    • Movement Skill - Strong Tree - Kids

    • Movement Skill - Waiting in the Outfield - Kids

    • Monvement Skill - Waiting in the Outfield - Teens

    • Brand X Railroad Tracks-kids-movement skill

    • Jumping and Landing Position

    • Brand X Knee Over Ankle-kids-movement skill

    • Knee Travel Outward

    • Movement Skill - Hanging

    • Triangle - Headstand Position

    • MAJOR TOPIC - HINGE - Movement Pattern Definition

    • Hinge Tiers

    • Hinge-Movements Points of Performance

    • Angry Gorilla Kids

    • Waiting in the Outfield - Kids

    • Waiting in the Outfield - Teen

    • Box Hinge Drill Teen

    • Med Ball Hinge Drill - Teaching

    • Med Ball Hinge Drill - Practice

    • Picking something up from the ground

    • Deadlift Teen

    • Hex Bar Deadlift

    • Horizontal Banded Dead Lift

    • Hex Hold

    • Kettlebell Swing

    • Banded Pull Through

    • Dumbbell RDL

    • Brand X Med Ball Throw for Height

    • Hang Power Clean

    • Brand X Hang Power Clean Demo

    • Power Clean - Teen

    • Brand X Hang Squat Clean Demo

    • Dumbbell Hang Squat Clean

    • Hang Power Snatch

    • Power Snatch

    • Positional Consistency in the Clean and Push Jerk

    • MAJOR TOPIC - SQUAT - Movement Pattern Definition

    • Squat Tiers

    • Squat - Movements Points of Peformance

    • Blocked Squat Kids

    • Blocked Squat Teen

    • Wall Squats

    • Box Squat Kids

    • Box Squat Teen

    • Air Squat

    • Goblet Squat

    • Front Squat

    • Back Squat

    • Overhead Squat

    • Heel Elevated Squat

    • Spanish Squat corrrective and teaching tool

    • Zercher Squat

    • Blocked Rock Up Squats

    • Single Leg Side Box Squat

    • Thruster

    • Wall Ball

    • Banded Side Step

    • Jumping and Landing

    • Teaching Landing Position

    • Blocked Hop

    • Blocked Jump

    • Blocked Jump to raised Platform

    • Vertical Jump

    • Jump for Height

    • Single Leg Pogos

    • Broad Jump

    • Box Jump

    • Box Jump 2

    • Box Jump Single Leg Landing

    • Triple Broad Jump

    • Jumping rope

    • Brand X Double Unders

    • Skaters

    • MAJOR TOPIC - CORE - Movement Pattern Definition

    • Core Tiers

    • Movement Pattern Core

    • Copy of Movement Skill - Strong Tree - Kids

    • Brand X Plank Progression-kids

    • Brand X T-Plank

    • Hollow Hold Progression

    • Brand X Stinkbug-kids

    • Toes to bar - Floor

    • Brand X V-Up and Hold

    • Brand X ISO-L-Sit Progression

    • Brand X L-Sit on Parallettes

    • Brand X L-Sit on Floor

    • Brand X L-Sit Hang

    • Brand X ISO-Knees to Elbows

    • Ring Roll Out

    • Brand X ISO-Toes to Bar

    • Brand X ISO-Toes to Opposite Hand

    • Brand X Carrying 3-kids

    • Brand X Zercher Carry

    • Farmers Carry

    • Front Rack Carry

    • Brand X ISO-Kettle Bell March

    • Kettlebell or KB Passes - Stability Drill

    • Floor Wipers

    • Brand X ISO-Back Rack Carry-Yoke Walk

    • Brand X ISO-Pallof Press

    • Brand X ISO-Wood Chopper

    • Dead Bug (Legs Only)

    • Brand X ISO-Rotational Med Ball Throw

    • Dead Bug (Arms and Legs)

    • Dragon Flags

    • Russian Twists - Unloaded

    • Reverse Plank

    • Hollow Control w/ Roller

    • Plank Demo

    • Single Leg Hollow Control w/ Roller

    • Toes to bar - Floor

    • MAJOR TOPIC - LUNGE Movement - Pattern Definition

    • Lunge Tiers

    • Lunge - Movements Points of Peformance

    • Brand X Railroad Tracks-kids

    • Brand X Knee Over Ankle-kids

    • Brand X Step-Back Lunge2-teen

    • Step Back Lunge to Step Through Box Step Up

    • Bulgarian Split Squat

    • Bulgarian Squats - Contralateral Loading

    • Cossacks

    • Brand X ISO-Jumping Lunge

    • Brand X Rockets

    • Step Back Lunge to Rocket

    • Split Clean - Split Clean - Squat Clean

    • Single Leg Side Box Step Up

    • Get Up Sprint

    • Half Kneeling Get Up Sprint

    • Lunge Ball Slam

    • MAJOR TOPIC - PUSH -Movement Pattern Definition

    • Triangle - Headstand Position (press)

    • Brand X Knee Dip-kids

    • Push Upwards Tiers

    • Push Upwards - Movement Points of Performance

    • Push Horizontal Tiers

    • Push Horizontal - Movement Points of Performance

    • Push Downwards Tiers

    • Push down - Movement Points of Performance

    • Brand X ISO-Pike Push-Up

    • Brand X ISO-Explosive Push-Up

    • Med Ball Chest Pass to Explosive Push Up

    • Clapping Push Up

    • Brand X ISO-Med Ball Chest Pass

    • Brand X ISO-Hindu Push-Up

    • Brand X ISO-Bench Dip

    • Brand X ISO-Hand Stand Push-Up

    • Wall Walk Up

    • Brand X Push-Up

    • Brand X Roll Up Push-Up

    • Floor Press

    • Brand X Dip-teen

    • Brand X Push Press-teen

    • Brand X Push Jerk-teen

    • Brand X Push Jerk2-teen

    • Brand X Elevated Push-Up-teen

    • Brand X Shoulder Press-teen

    • Body Weight Skull Crusher

    • Bodyweight Skullcrushers

    • Modified Bodyweight Skullcrusher

    • Power Ball

    • Push Away Push Up

    • Z-Press

    • Dumbbell Press

    • Dumbbell Curl to Press

    • Alternating Dumbbell Press

    • Arnold Press

    • Overhead Shrug

    • Sir Charles Lateral Raise

    • Dumbbell Front Raise

    • Med Ball Throw to Sprint

    • MAJOR TOPIC - PULL - Movement Pattern Definition

    • Pull Upwards Tier

    • Pull Horizontal Tiers

    • Pull Downwards Tiers

    • Pull - Movement Points of Performance

    • Brand X Hanging-kids

    • Brand X Bandy Pull Apart

    • Brand X Bandy Pull Apart Supinated

    • Brand X Ring Row

    • Brand X Dumbbell High Pull

    • Plate Flip

    • Brand X Strict Pull-Up

    • Brand X Chin Up (Negative)

    • Brand X Close Grip Chin Up

    • Brand X Close Grip Pull ups

    • Brand X Kipping Pull-Up-teen

    • Brand X Commando Pull Ups

    • V-sit Rope Climb

    • V-Sit Rope Pull Up (from seated position)

    • Brand X Muscle Up-teen

    • T-Bar Row

    • Extended Leg Box Step Up

    • Dumbbell Seal Row

    • Dumbbell Row

    • Barbell Row

    • Dumbbell Shrug

    • Banded Lat Pull Down

    • Banded Face Pull

    • Dumbbell Lateral Raise

    • Dumbbell Bench Press

    • Pistol Progression

    • Renegade Row to Hang Split Clean

    • Walk Over Push Up

    • Hindu Push Up - Push Up Complex

  • 4

    Physical Literacy and Motor Skills

    • Brand X Physical Literacy Skills Tiers

    • MAJOR TOPIC - LOCOMOTOR - Physical Literacy Skills Locomotor

    • Inchworms

    • Brand X Gallop 1

    • Brand X Gallop 2

    • Brand X Frog Jump

    • Brand X Duck Walk

    • Brand X Seal Walk

    • Brand X Rabbit Run

    • Brand X Quadrapedal Bear Crawl

    • Brand X Straight Leg Bear Crawl

    • Brand X Bear Crawl 1

    • Brand X Bear Crawl 2

    • Brand X Crab Walk 1

    • Brand X Crab Walk 2

    • Brand X Forward Leopard Crawl

    • Brand X Backward Leopard Crawl

    • Brand X Lateral Leopard Crawl

    • Brand X Skipping

    • Brand X High Knee Skip

    • Brand X Lateral Skip

    • Brand X Backward Skip

    • Brand X A-Skip

    • Brand X B-Skip

    • Brand X Carioca

    • Brand X Low Knee Carioca

    • Brand X High Knee Carioca

    • MAJOR TOPIC - NON LOCOMOTOR - Physical Literacy Skills Non Locomotor

    • Vertical Jump-Non Locomotor

    • Brand X Jumping Jacks

    • Brand X Straddle Jump

    • Brand X Split Jumps

    • Brand X Ski Jump

    • Brand X Bell Jump

    • Brand X Leaping

    • Brand X Hopscotch

    • Curb Taps

    • Brand X Star Jump

    • Brand X Highland Flings

    • Brand X Tuck Jump

    • Brand X Tuck Jump to Waist

    • Brand X Split Jacks

    • MAJOR TOPIC - MANIPULATIVE - Physical Literacy Skills Manipulative

    • Brand X Underhand Throw

    • Brand X Collecting a Rolled Ball Seated

    • Brand X Rolling a Ball with Two Hands

    • Brand X Rolling a Ball with One Hand

    • Brand X Dribbling with Two Hands

    • Brand X Striking an Object with Hand

    • Brand X Catching a Ball in the Air-Self Toss

    • Brand X Kicking a Stationary Ball

    • Brand X Kicking a Rolling Ball

    • Brand X Dribbling a Ball in Stationary Position

    • Brand X Kicking with Laces

    • Brand X Kicking with Inside of Foot

    • Brand X Short-Handled Implement Striking

    • Brand X Overhand Throw

    • Brand X Overhand Throw with Non-Dominant Hand

    • Brand X Dribbling with Pace with Hands

    • Brand X Dribbling with Feet While Walking

    • Brand X Dribbling with Pace with Feet

    • Brand X Trapping

    • Brand X Dribbling While Moving with Feet

    • Brand X Dribbling While Moving with Hands

    • Brand X Catching with a Partner in the Air

    • Brand X Long-Handled Implement Striking

    • MAJOR TOPIC - BALANCE - Physical Literacy Skills Balance

    • Brand X Wheel_Bridge

    • Brand X Crow

    • Brand X Tripod

    • Brand X Log_Pencil_Mummy Roll

    • Brand X Egg Roll

    • Brand X Headstand

    • Brand X Scissor Kick

    • Brand X Pendulum 1.0

    • Brand X Cartwheel

    • Brand X Round-off

    • Brand X Forward Shoulder Roll

    • Brand X Backward Shoulder Roll

    • Brand X Forward Tuck Roll

    • Brand X Forward Pike Roll

    • Brand X Standing Forward Tuck Roll

    • Brand X Backward Tuck Roll

    • Brand X Forward Straddle Roll

    • Brand X Backward Extension Roll

    • Brand X Handstand to Rollout

    • Brand X Handstand Walk

    • MAJOR TOPIC - STATIC FLEX - Physical Literacy Skills Static Flex

    • Brand X Down Dog_Up Dog_Childs Pose

    • Brand X Down Dog_Up Dog

    • Brand X Childs Pose

    • Brand X Cobra Stretch

    • Brand X Couch Stretch

    • Brand X Scorpion Stretch

    • Brand X Cross Body Shoulder Stretch

    • Brand X Thread the Needle

    • Brand X Overhead Tricep Stretch

    • Brand X Pigeon Stretch

    • Brand X Seal

    • MAJOR TOPIC - DYNAMIC FLEX - Physical Literacy Skills Dynamic Flex

    • Brand X Hip Thrusters or Glute Bridge

    • Brand X Arm Hugs

    • Brand X Arm Swings 1

    • Brand X Arm Swings 2

    • Brand X Arm Swings_Hugs

    • Brand X Good Mornings

    • Brand X Ham Scoops

    • Brand X Trunk Twists

    • Brand X Ankle Taps

    • Brand X Pocket Kicks 1

    • Brand X Pocket Kicks 2

    • Brand X Squat Thruster

    • Brand X Pause Mountain Climbers

    • Brand X Toy Soldiers

    • Brand X Leg Cradle

    • Brand X Arm Circles

    • Brand X Knee Hugs

    • Brand X Quad Pull

    • MAJOR TOPIC - Various Uncategorized Bodyweight Skils

    • Brand X Grasshopper

    • Brand X® Curb Taps

    • Basic Dot Drill

    • Single Leg Dot Drill - Basic

    • Airplanes

    • Plank to sit through

    • Child pose to sit thorugh

    • Plank - Cobra - Sit Back

    • Freestanding Shoulder Taps

    • Burpee

  • 5

    Support PDF’s and Infographics

    • How BX is different - Explore Express

    • How BX is different - Excel

    • EXPLORE-EXPRESS-EXCEL Infographic

    • Movement Gaps Infographic

    • Return to Sport

    • Base-Build-Boost - a framework for teaching movement

    • Play Continuum

    • Parenting Styles 2020

    • Growing a Lifetime of Health and Fitness

    • Base•Build•Boost Nutrition

    • Don’t Skip the Steps!

    • Tree Infographic for Parents

  • 6

    Blogs and Podcasts

    • Should Kids Lift Weights

    • Creating an Unreasonable Family

    • Two Brain Radio Podcast 10-1-2020

    • The Ready State Podcast 1-15-2018

    • Mark Bell’s Power Project Podcast 4-29-2019

    • Interview with Chris Cooper of Two Brain Buisiness

  • 7

    Curated Brand X® Staff Picks!

    • How Young Is Too Young to Start Training - Training Age and Start Time - April 2021 Pick from Jeff Martin

    • Developing Empathetic Children April 2021 Pick From Keegan Martin

    • Free Weight Resistance Training in Youth: A Narrative Review March 2021 Pick From Jeff Martin

    • Why Teenage Sleep is so Important to Mental Health - March 2021 Pick from Mikki Martin

    • YLM Infographic Young athletes and Resistance Training - March 2021 Pick from Mikki Martin

    • The Importance of Positive Coaching (a students perspective) March 2021 Pick from Jeff Martin

    • New Movements March 2021

    • Base • Build • Boost February 2021 Pick from Keegan Martin

    • What are the Limitations of Youth Resistance Training? February 2021 Pick from Jeff Martin

    • The case for student mental health days! - January 2021 Pick from Mikki Martin

    • Resistance Training Tied to Health Gains in Youth - January 2021 Pick from Connor Martin

    • Effects of Variations in Resistance Training Frequency on Strength Development in Well‐Trained Populations and Implications for In‐Season Athlete Training: A Systematic Review and Meta‐analysis - May 2021 Pick from Jeff Martin

    • Making a Strong Case for Prioritizing Muscular Fitness in Youth Physical Activity Guidelines - July 2021 Pick from Mikki Martin

    • Sumo Deadlift vs Conventional Deadlift? Why We Teach Our Kids to “Cheat” at Deadlift

    • The Decline of Play and the Rise of Psychopathology in Children and Adolescents

    • Motor Skill Competence Matters in Promoting Physical Activity and Health - Mikki Martin Nov. 2021

    • Youth Athlete Development and Nutrition - Jeff Martin Nov. 2021

    • To Sport Sample or Specialize - Jeff Martin Dec 2021

    • What Children Lose When Their Brains Develop Too Fast - Mikki Martin Dec 2021

    • Core Stability in Athletes - A Critical Analysis of Current Guidelines - Jeff Martin Jan 2022

    • Managing Challenging Behavior (Kaye L. Otten PhD) - Mikki Martin January 2022

    • Barefoot Babies - Jeff Martin Feb. 2022

    • Lifelong Exercise May Be Secret to Staying Young - Mikki Martin February 2022

    • Original Study - Lifelong Exercise Secret to Staying Young

    • Predictors of Junior Versus Senior Elite Performance are Opposite: A Systematic Review and Meta‐Analysis of Participation Patterns - Jeff Martin March 2022

    • Is It Time We Take Play More Seriously? - Mikki Martin March 2022

  • 8

    Youth Fitness Games and Challenges

    • Strike Ball

    • Battle Board or MAS wrestling

    • Hillbilly Ping Pong

    • Ball Pit

    • Tic-Tac-Toe

    • Tug of War

    • Hillbilly Basketball

    • Knock Out Basketball

    • GAGA Ball

    • The Cone Game

    • Kettlebell Races

    • Reaction Drill Races

    • Obstacle Course Races

    • Team Deadlift and Scrabble

    • Bumper Plate Jump Frisbee

    • Rideshare Uber-Lyft

    • Steal the Bacon

  • 9

    Research

    • Can_Resistance_Training_Reduce_Injuries_in_Youth_Faigenbaum and Schram

    • ABCs of Evidence-Based Anterior Cruciate Ligament Injury Prevention Strategies in Female Athletes_Sugimoto et al

    • Effectiveness of a Neuromuscular and Proprioceptive Training Program in ACL Injury Prevention

    • Efficacy of Injury Prevention Programs in Adolescent Team Sports-A Meta-Analysis_Soomro et al

    • AOSSM Early Sport Specialization Consensus Statement_LaPrade et al

    • Bergeron et al 2015 - IOC Consensus Statement on Youth Athletic Development

    • Dosage Effects of Neuromuscular Training Intervention to Reduce Anterior Cruciate Ligament Injuries in Female Athletes_Sugimoto et al

    • Association of sport specialization and training volume with injury history in youth athletes_Post et al

    • Hewett et al CORR July 2012 Andry Award - Sequence of Prevention -- fulltext

    • High prevalence of knee osteoarthritis pain and functional limitations in female soccer players 12 years after ACL injury_Lohmander et al

    • Chronic Lack of Sleep is Associated With Increased Sports Injuries in Adolescent Athletes_Milewski et al

    • Childhood practice and play as determinants of adolescent intrinsic and extrinsic motivation among elite youth athletes_Thomas and Guellich

    • Lack of Sleep and Sports Injuries in Adolescents-A Systematic Review and Meta-Analysis_Gao et al

    • LTAD_Balyi and Hamilton

    • Long-Term Athletic Development--Part 2-Barriers to Success and Potential Solutions_Lloyd et al

    • Is Muscular Fitness Associated with Future Health Benefits in Children and Adolescents_

    • Long-term athlete development model_Ford et al

    • Long-Term Athletic Development--Part 1-A Pathway for All Youth_Lloyd et al

    • Strength training in children and adolescents-raising the bar for young athletes_ Stabenow Dahab and Metcalf McCambridge

    • CSEP-Position-Stand-E_Resistance Training in Children and Adolescents

    • developmental model of sport participation-15 years after its first conceptualization_Cote and Vierimaaa

    • Unnatural Selection-Talent Identification and Development in Sport_Abbott et al 2005

    • Youth resistance training-updated position statement paper from the NSCA_Faigenbaum et al

    • UKSCA Position Statement 2014

    • Meta-Analysis of Meta-Analyses of Anterior Cruciaye Ligament Injury Reduction Training Programs_Webster _ Hewett

    • Chronological age vs. biological maturation-Implications for exercise programming in youth_Lloyd et al

    • Decrease in Neuromuscular Control about the Knee with Maturation in Female Athletes_Hewett Myer Ford

    • Youth_Physical_Development_Model_Lloyd and Oliver

  • 10

    Business

    • Business FAQ

    • Business Training Centers Best Practices

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